Analyze your market and plan your actions!
The only way to avoid wasting time and important resources in the long run!
Analysis, strategy and market development
OUR EXPERTISE AT THE SERVICE OF YOUR BUSINESS
We help entrepreneurs with the strategic planning of their marketing activities. We have developed an expertise in market analysis and development, allowing companies to better understand their clientele and competitive advantages. Most importantly, this leads to how to stand out in their development, promotion and advertising activities.
We help you push your limits!
We have the team and the expertise to help you make the strategic decisions essential to the development of your business.
Intervention steps
- Needs analysis
- Strategic planning
- Positioning
- Tactics
CONTACT OUR MARKETING STRATEGISTS FOR A DIAGNOSIS AND RECOMMENDATIONS ALIGNED WITH YOUR BUSINESS OBJECTIVES.
Analyze and plan for effective results
Analysis and understanding of the issues, combined with rigorous planning, allows us to improve the effectiveness of our actions while optimizing the resources required.
Needs analysis
A thorough diagnosis provides an accurate picture of your company’s positioning in its market. This is a vital step we take to develop recommendations that will highlight your strengths and match them with the needs of your target clientele while embracing emerging opportunities.
After analyzing your objectives, your competitors for market share and the needs of your target audience, King Communications’ marketing experts prepare a customized marketing plan. This takes into account your company’s specificity and proposes astute use of your budget resources.
Strategic planning
For your marketing strategy to be effective, it must be based on a marketing plan that establishes the objectives, actions, timelines, costs and resources to be allocated to realize the plan. The plan must also include benchmarks for results measurement and recommend actionable adjustments.
Web strategy
Online marketing is now a must, and to be effective extends far beyond your website. Your web strategy must be well orchestrated, respect the integrity of your brand image and stand out on technical, visual and editorial levels. Our strategists will work with you to develop a customized web strategy to strengthen your presence and set you apart from the competition.
Positioning strategy
What differentiates your offer from that of your competitors? How do you want your potential customers to perceive your brand and your products or services?
Our marketing specialists will analyze your product or service offering in your market and identify the benefits that differentiate it from your competitors.
Once your positioning strategy is in place, we will help you communicate effectively with your target clientele. The objective is to make your offer credible and attractive in the minds of consumers and within your market parameters.
Action plan
This comes down to clear messages on the right channels.
To capture the consumer’s attention, a message must appeal to their intelligence and emotions with precision and originality. At King Communications, we firmly believe that the editorial content of your communications must be supported by the correct package of tools, media, frequency and timing to deliver an impactful message.
Our marketing experts use multiple tactics to get your products or services in front of your target market and reinforce your market positioning:
- Showcase website or online store
- Content strategy
- Social media management
- Google Ads and Facebook Ads
- Media placement, etc.
What makes King Communications the right choice to assist you with your strategic analysis, planning and market development?
A dynamic
team
We believe in teamwork, because many talents are better than one!
Experience at your service
Our experienced team has contributed to the success of many companies in various sectors.
Concrete results
A company with an effective brand image reaches its objectives much more easily.
Our strategic approach
We know the key components for a winning strategy. Our team of experts is skilled at combining the ingredients to make your marketing project a recipe for success. With experience, flair, creativity and a judicious pinch of knowledge, our recipe will have you coming back for more. Just talk to our long-time clients!
Tell us about your project
Take advantage of a free exploratory meeting!
Whether you want to optimize your visibility, strengthen or renew your image, build consumer loyalty or target new markets,
we work to provide you with effective solutions that generate the desired results.
