H2Lab

The expert in environmental analysis

Context

A reimagined digital presence to propel the environmental analysis expert.

Recognized as a key player in environmental testing in Quebec, H2Lab has established itself as a reference in scientific expertise and personalized service. With accredited laboratories in Joliette, Rimouski, Rouyn-Noranda, and Sainte-Agathe-des-Monts, the company offers a full range of water, soil, and air analyses. Its services are available to both individuals and businesses, with solutions accessible online and in the lab.

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Challenges

In a highly regulated sector where scientific accuracy and reliability are essential, H2Lab faced several major strategic challenges. The company operated in a competitive environment where differentiation could not rely solely on technical expertise, but also had to be supported by an exceptional client experience and optimized digital visibility.

It was crucial to modernize H2Lab’s digital presence to better reflect its unique positioning as a laboratory combining scientific rigour with a human approach. The existing platform failed to effectively communicate the added value of its services or to streamline the client journey for both residential and professional analyses.

In addition, in a market where awareness of environmental quality is constantly growing, H2Lab aimed to increase its visibility among new client segments while strengthening its position with existing customers. It was necessary to develop a coherent digital strategy that could effectively reach individuals concerned about the quality of their drinking water, as well as professionals requiring specialized environmental analyses.

Services

Solutions

To address these complex challenges, we implemented a comprehensive strategic approach beginning with an in-depth analysis of the market and H2Lab’s competitive positioning. This strategic planning allowed us to identify growth opportunities and define a differentiating communication strategy that highlights scientific expertise while humanizing the client experience.

A complete website redesign was the central pillar of this digital transformation. The new site was designed to optimize the user experience by simplifying navigation between residential and professional services, while integrating an online store for the purchase of test kits. The user-friendly, responsive architecture now makes it easier to understand the different types of analyses offered and effectively guides visitors towards the solutions best suited to their specific needs.

To maximize visibility and generate qualified leads, we deployed targeted performance campaigns on Google Ads and Meta Ads. These finely segmented campaigns, tailored to different target audiences, make it possible to reach residential property owners concerned about the quality of their drinking water and raise awareness of the importance of testing their well water annually.

Thanks to this integrated digital strategy, H2Lab now benefits from a high-performing digital ecosystem that effectively supports its growth, strengthens its visibility in target markets, and optimizes lead conversion, all while preserving the human values that make it unique in the environmental testing industry.