PUBCO

Designing eco-friendly, innovative, and sustainable packaging.

Context

A bold rebrand to conquer international markets.

Founded in 1995, Pubco has established itself as a global leader in the specialized packaging industry. This family-owned business, now led by the new generation, has combined tradition and innovation from its state-of-the-art Mirabel facility to create customized, distinctive, and eco-friendly packaging solutions.

With over 30 years of expertise, Pubco offers a full range of services from ideation to delivery, integrating eco-responsible practices at every step. The company holds prestigious certifications including Health Canada GMP and Forest Stewardship Council, demonstrating its commitment to quality and environmental sustainability.

Pubco’s mission is clear: to deliver premium, eco-friendly, and customized packaging solutions that meet each client’s ambitions, while accurately measuring the impact and CO² emission reductions of their packaging. Their vision? To become a globally recognized benchmark for sustainable innovations and unparalleled environmental commitment.

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Challenges

In the highly competitive specialized packaging industry—where environmental concerns and brand differentiation have become critical success factors—Pubco faced major strategic challenges. The company operated in a global market where technical expertise alone was no longer sufficient to maintain a leadership position.

It was essential to reposition Pubco not only as a manufacturer of high-quality packaging, but also as a true strategic partner capable of transforming brand visions into sustainable and memorable experiences. The existing identity did not fully reflect the scope of innovations developed over its three decades of existence, nor the company’s pioneering commitment to eco-responsibility.

Furthermore, with a clientele increasingly demanding sustainability and environmental impact, Pubco aimed to strengthen its position as a leader in eco-innovative packaging. It was necessary to develop communication that demonstrates technical excellence, boundless creativity, and the holistic approach that has defined the company since its family-owned beginnings.

Another challenge was to simplify the understanding of Pubco’s full range of services for a diverse international clientele, while concretely demonstrating the impact of its innovations on both commercial and environmental success for the brands it supports.

Services

Strategic analysis and planning
Branding and visual identity
Website development and digital ecosystem
Trade show booths and communication tools

Solutions

To address these complex challenges, we deployed a comprehensive strategic approach. We first conducted an in-depth analysis of the specialized packaging market and Pubco’s competitive positioning. This strategic planning allowed us to identify opportunities for differentiation and define a communication strategy that projects the company into the future.

A refined new visual identity was developed to reflect the excellence, creativity, and environmental commitment that define Pubco. This renewed brand image positions the company clearly as the partner of choice for specialized packaging on a global scale.

The complete development of the website and digital ecosystem became the cornerstone of this transformation. The new platform optimizes the user experience by showcasing Pubco’s unique expertise, facilitating the discovery of eco-friendly innovations, and effectively guiding international prospects toward solutions tailored to their specific brand challenges.

Sophisticated trade show booths and communication tools were also created to support Pubco’s presence at international events and simplify the presentation of complex projects. These tools allow sales teams to concretely demonstrate the impact of innovations on client brand performance while highlighting the certifications and recognitions obtained.

Thanks to this comprehensive strategic approach, Pubco now benefits from a premium identity, high-level communication tools, and a digital ecosystem that effectively supports its international expansion and strengthens its positioning as a global leader in eco-innovative packaging.