Huwiz
A key player in quality assurance for the video game and software industry
Context
A redesigned identity to reflect expertise and innovation in digital quality assurance.
Founded in 2017 in Saint-Jérôme, Huwiz (short for “Human Wizards”) quickly established itself as a key player in quality assurance for the video game and software industry. Composed of industry veterans with extensive experience in quality assurance and project management, the company supports developers and publishers around the world.
With a team of over 220 passionate specialists, Huwiz offers a full range of quality assurance services including compatibility and performance testing, pre-certification testing, functional testing, focus groups, playtesting, and consulting in project management. The team’s technical expertise, passion for gaming, and industry know-how enable Huwiz to step in at any stage of a project to provide targeted, specialized external support.
Huwiz’s mission is clear: to add value to the design and production of digital products by offering professional, meticulous, and tailored services that allow each product to stand out in today’s crowded market.
Challenges
In the highly competitive video game and software industry—where quality standards are constantly rising and delivery timelines are tightening—Huwiz faced major strategic challenges. The company operated in a sector marked by ongoing technological evolution, where technical expertise alone is no longer enough to stand out.
It was crucial to reposition Huwiz not just as a service provider in quality assurance, but as a true strategic partner capable of supporting studios through all the critical phases of their projects. The existing identity did not fully reflect the scope of expertise developed in recent years, nor the impressive growth of the specialized team.
In addition, with the growing internationalization of the gaming market and the emergence of new players, Huwiz sought to strengthen its visibility among both independent studios and major publishers. It was necessary to develop consistent communication that reflects the company’s methodological rigour, passion for innovation, and human-centred approach.
Another challenge was to make Huwiz’s specialized services easier to understand for a demanding technical audience, while demonstrating the concrete impact of their interventions on the commercial success of the projects supported.
Services
Solutions
We first conducted a complete analysis of the quality assurance market in the gaming industry and of Huwiz’s competitive positioning. This strategic planning identified opportunities for differentiation and defined a communication strategy that highlights technical expertise while humanizing the approach.
A new modern, technical visual identity was developed to reflect the innovation, expertise, and methodological rigour that characterize Huwiz. Specialized communication tools were created to facilitate the presentation of complex technical services and to clearly demonstrate the added value of Huwiz’s interventions. These tools allow sales teams to communicate effectively with a demanding technical audience while showcasing success stories and sector-specific expertise.
The complete redesign of the website became the cornerstone of this digital transformation. The new platform optimizes the user experience by clearly presenting the full range of services offered, simplifying the understanding of quality assurance methodologies, and effectively guiding prospects toward solutions tailored to their specific projects.
Thanks to this comprehensive strategic approach, Huwiz now benefits from a modern identity, high-performing communication tools, and a digital ecosystem that effectively supports its international growth and reinforces its positioning as a leader in quality assurance for the gaming industry.
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