SOS Fondue
Authentic Swiss cheese fondue
Context
Reposition the brand to respond adequately to the market
SOS Fondue was established a few years ago in Val-David, in the Laurentians. It specializes in the preparation of cheese fondue according to Swiss recipes, mostly lactose and gluten free. The company also offers fondue accessories as well as Smily brand fine chocolates. These authentic and tasty products are available at the workshop boutique, but also at points of sale in the major regions of Quebec.
Challenges
SOS Fondue currently has the capacity to significantly increase its production. At the same time, the company wishes to review its positioning and marketing actions in order to increase its sales volume.
Services
- Strategic planning
- Brand image
- Creation and design
- Web development
- Communications tools
- Media placement
- Digital campaigns
- Web strategy
- Social Media
- Content creation
Solutions
King Communications developed the strategic planning for the positioning of the SOS Fondue brand, the redesign of the transactional website and the updating of the brand.
The brand image was revised to be consistent with the company’s values and positioning. Passion, quality and proficiency are at the heart of the brand’s values. King Communications leveraged these elements to differentiate and demonstrate the added value of SOS Fondue in the marketplace.
The company’s website was not optimized to meet the company’s objectives. King Communications did a complete overhaul of the website to provide a user experience that would keep pace with SOS Fondue. In addition, the development of new visuals and product packaging allowed for better fidelity with the company’s positioning.
King Communications is proud to have collaborated in the repositioning and development of the SOS Fondue brand identity!
