Cour à bois
Environmentally friendly and developmentally beneficial play modules
Context
To promote a new company of improved playgrounds
Ultimateck, a company that has been specializing in the construction of indoor and outdoor wood structures for over 15 years, is expanding its offering with the arrival of a new product: yellow cedar logs from British Columbia. Cour à bois was born with the goal of creating an exclusive brand to become the one and only distributor of this product in Quebec. The protection of the environment is at the heart of the concerns of the Quebec company, which values the use of wood as a renewable, biodegradable and recyclable natural resource.
Challenges
Cour à bois is a new company that presents a product that is not known in the Quebec market. Moreover, in recent years, there has been strong competition in this field with multiple improved playground offers full of originality.
Services
- Strategic planning
- Brand image
- Creation and design
- Web development
- Communication tools
- Content creation
Solutions
King Communications developed the strategic planning for the positioning of the Cour à bois brand as well as the creation of its brand image reflecting the quality of the product as well as the natural, renewable and sustainable qualities of wood.
The Cour à bois visual identity appeals to the senses and arouses the interest of children who are naturally in motion in their environment. Thus, Cour à bois unites the nature of the child as an explorer and the nature of wood as a sustainable and renewable material.
Services for the project included strategic planning, branding and creative platform and website development.
King Communications also developed a range of communications tools for Cour à bois, including signage, banners, business cards, stationery, brochures, flyers and corporate identity clothing.
King Communications is proud to have actively collaborated in building the identity of Cour à bois in order to promote the advantages and benefits of this new product.
